Intel Smart Toy Lab
In 1998, Intel Corp. and Mattel, Inc. joined forces to create a "Smart Toy Lab" in a small, trendy office space located in the northwestern part of Portland, Oregon, USA. The lab was to bring together the best toy design and consumer marketing practices from Mattel with the technology expertise and innovation of Intel engineers. The opening of this office marked the beginning of the Intel Play brand of technology toys, starting with the flagship QX3™ Computer Microscope.
In 1998, Intel Corp. and Mattel, Inc. joined forces to create a "Smart Toy Lab" in a small, trendy office space located in the northwestern part of Portland, Oregon, USA. The lab was to bring together the best toy design and consumer marketing practices from Mattel with the technology expertise and innovation of Intel engineers. The opening of this office marked the beginning of the Intel Play brand of technology toys, starting with the flagship QX3™ Computer Microscope.
